humboldtROOTS began in 2005 when Humboldt County artists, SONNY WONG and THE SHEIK, began pulling sqeegies and printing shirts out of a garage in Loleta, California.  7 years later humboldtROOTS is a local icon and supporter of the Humboldt Art and Fasion Scene.  Both SONNY WONG and THE SHEIK still hail out of Humboldt County, supporting other businesses in the community and keeping it local.